Credits
Organization: Canucks Sports & Entertainment, Vancouver Canucks
Client/Partner: Budweiser
Team: Brett Lee (Content Producer), David Luu (Motion Designer), Alina Rogers (Graphic Designer)
Timeline: October, 2022
Programs: After Effects, Illustrator, Photoshop, Premiere Pro
Client/Partner: Budweiser
Team: Brett Lee (Content Producer), David Luu (Motion Designer), Alina Rogers (Graphic Designer)
Timeline: October, 2022
Programs: After Effects, Illustrator, Photoshop, Premiere Pro
As a motion designer, I had the opportunity to work on the Budweiser First Goal Motion Graphic for the Vancouver Canucks. This was an exciting project that allowed me to showcase my skills in creating engaging and dynamic visual content.
The main objective of the motion graphic was to promote the Budweiser First Goal Contest, which gives fans the chance to predict the first goal of a hockey game for the opportunity to win a Budweiser Red Light. To achieve this, I created a visually stunning motion graphic that incorporated the team logos, the Budweiser ribbon, and footage of the first goal of a hockey game.
The motion graphic concludes with a lock-up of the Budweiser logo and the Vancouver Canucks logo, highlighting the partnership between the two organizations. Overall, the use of dynamic motion graphic elements, paired with strong branding and exciting footage, creates a powerful and engaging promotion for the Budweiser First Goal Contest. Overall, it was a rewarding experience to work on such an impactful project that promotes a beloved sport and a well-known brand.