Social Media
Game Presentation Graphics
Jumbotron Player Introductions
"Make Some Noise" Edit for In Game Arena Presentation
Credits
Organization: Canucks Sports & Entertainment, Abbotsford Canucks
Role: Motion Designer, Creative Lead
Timeline: September, 2022 – April, 2023
Programs: After Effects, Illustrator, Photoshop, Premiere Pro
Role: Motion Designer, Creative Lead
Timeline: September, 2022 – April, 2023
Programs: After Effects, Illustrator, Photoshop, Premiere Pro
As a proactive and creative motion graphics designer, I noticed a gap in the marketing strategy for the Abbotsford Canucks hockey team. Despite the team’s growing popularity, there were no motion graphics being used for their social media platforms and game presentations. Taking the initiative, I stepped up and assumed a leadership role in creating a creative package for the team’s 2022-2023 hockey season.
Using my expertise in motion graphics and design, I crafted a visually stunning and dynamic creative package that captured the spirit and excitement of the Abbotsford Canucks. The package included custom animations, graphics, and visual effects that were tailor-made for the team’s social media platforms such as Instagram and Twitter. These eye-catching visuals helped the team to stand out and engage with their fans on a whole new level.
In addition, my creative package was also integrated into the LED displays in the arena for game presentations, with a specific focus on enhancing the overall fan experience. The animations and graphics were strategically designed to sync seamlessly with the team’s brand identity and game atmosphere, creating an immersive and electrifying visual display for the fans in the arena.
The Abbotsford Canucks 2022-2023 Hockey Season Creative Package was a resounding success, garnering positive feedback from both the team and their fans. The motion graphics and visual effects added a dynamic and modern touch to the team’s marketing efforts, elevating their online presence and enhancing the in-game experience for their devoted fans. This project showcased my creativity and technical expertise in motion graphics, and it remains a highlight in my portfolio as a testament to my ability to create impactful visual solutions for sports marketing.